Social media is a great way to attract visitors and followers, but it can become expensive fast. Trying to keep up with all the different sites, keeping your profile updated, and maintaining different accounts can be extremely time-consuming and expensive. But there are ways to cut those costs without sacrificing much. Social media is about connecting with people who have similar interests. As such, you don’t need to spend money on paid advertising or other costly methods of attracting followers. Instead, focus on creating content that will attract people sharing similar interests. Use free social media sites like Facebook, Twitter, Instagram and Google+ to share that content. If you want more visitors through social media and save money in the process, follow these tips:
Don’t Overpay for Advertising
Advertising, whether on social media or other media, can be very expensive. However, most people who are spending money on advertising are not doing it most effectively. You can reach a lot of people without spending a lot of money. Social media ads can be effective, but it’s vital to determine exactly who your target market is before you spend any money. Make sure you know exactly what you’re trying to sell. Be sure to follow all the guidelines for each social media platform, including the best times to post. Don’t forget to mix in other posts, too. Some platforms allow you to do this while others don’t. You can always post to multiple platforms at once, though.
Start Using Free Social Media Platforms
Social media is, well, social. If you want to reach as many people as possible you need to be on free, public sites where anyone can see your posts. If you run ads on only one social media site, you’re losing out on a ton of potential customers. You can start with Facebook and Twitter. You might also want to look into Instagram and Pinterest. Google+ is a great network to be part of because it allows you to link to other websites, which can drive lots of traffic to your site. Facebook is still one of the most popular social media platforms around.
There are more than 2 billion global users and it’s easy to set up and maintain a profile. You can create targeted ads for your business and you can use your page to interact with customers and build a community. You can even create a page for your business that customers can like and follow, which is a great way to stay in touch with your customers.
Twitter is another great free social media platform that allows you to connect with customers and potential customers. You can create a username and follow other businesses and like and retweet their posts. You can also send direct messages to other people on the site. Instagram is another great platform to use. You can build a following and post pictures and short videos. Pinterest is another free social media platform that can be used to build your brand and connect with your customers.
You can pin images, videos, and other content to boards that are related to your business. Google+ has a lot of benefits for businesses if you take the time to learn how to properly use it. It’s a great way to link to your website, find new customers, and stay in contact with existing customers.
Be Strategic With Paid Advertising
Paid ads are a quick way to build your following, but you have to be strategic about it. You can get some great results from simple Facebook ads. But if you spend thousands of dollars and don’t see results, you’ll want to rethink your strategy. One way to save money is to use a split testing technique. Split testing allows you to try different ad campaigns and see which ads get the best results. You might try different times of day, different types of ads or different targeting to see what works best. Before you start spending money on paid ads, make sure you know your target audience. If you have the right ad, it can get you a lot of followers very quickly.
Be Strategic About What Networks You Use
There are plenty of social media platforms to choose from. Before you dive into all of them, take some time to decide which ones are best for your business. When deciding which platforms to use, keep in mind that some networks are better for certain industries than others. For example, if your business is eCommerce-focused, Pinterest may not be the best choice as it’s primarily used as a visual bookmarking site. If you have multiple products or services, it may be a good idea to create a profile on more than one network. Just make sure you are able to keep up with all of them.
Don’t Waste Money on Editorial Reviews
Don’t buy cheap Instagram followers, Likes. Some social media sites allow you to pay to have your posts reviewed by an editor before they are posted. Posting on social media sites is meant to be quick and easy. If you don’t want to take the risk of posting something that’s against the rules or isn’t allowed, then don’t do it. But if you’re worried about typos or incomplete sentences, then you don’t need to pay for the privilege of having someone go over your posts. You don’t want to look like you’re wasting money, either. Some sites will brag about having their posts reviewed by an editorial team, but their profile may only have five or 10 posts. That’s not a sign of quality.
Don’t pay to have your posts seen by followers
Some social media sites have a feature that allows you to pay to have your posts seen by more followers. Some sites will even show a disclaimer that your posts are being “boosted.” Don’t do this. This is a way to boost your ego and make yourself look bad. It’s against the rules on most social media sites and it’s inappropriate. If you’re worried about not getting as many views as other people, then work harder and come up with better content.
Monitor What Works and What Doesn’t
As you use different social media sites to market your business, keep track of which strategies are working and which are falling flat. If you start to see that one platform isn’t bringing in as many followers as you’d like, try expanding your efforts to others. Also, keep an eye on when your followers are most active. This will help you make the most of your posting times.
Don’t Forget About Blogging
Blogging is another great way to attract people to social media. You can link to your articles in your posts and on your social media profiles. Blogging also gives you a chance to get creative and engage with your audience. You can get feedback, criticism, and suggestions by inviting people to comment on your posts.
Use Existing Platforms for Exposure
If you’re looking for more exposure and attention, you can piggyback off of existing social media profiles by linking to them. This can be a great way to get your name out there and reach people who already follow those pages. To do this, find pages that have a lot of followers. Then, go to their “about” or “profile” page and click “add a link.” You can link to your website and ask people to follow you back. Keep in mind that you may not get approved for every page you try to add your link to. Some pages may not allow you to add a link or may only allow you to add it in a specific way.
Use Tools to Manage Multiple Accounts at Once
If you’re really serious about social media, you may want to consider using social media management tools. These can be very expensive, but there are some free options and low-cost options that can help you manage multiple social media profiles at once. Social media management tools will help you schedule posts, respond to comments, view statistics and more. You can even use them to track down influencers who are on different social media platforms and reach out to them. If you use multiple social media profiles, it can be very time-consuming to manage them all. For example, you can schedule posts to go out at specific times,